María Cherñajovsky is the founder and creative force behind MARIA CHER, her eponymous label which began its journey in Argentina and has grown to enjoy a global presence.

A European legacy interwoven with the landscape of Buenos Aires, María’s hometown, that underpins a collection of elegance and spontaneity. María’s intuition powers her vision to create clothes that balance a dichotomy: easy yet extraordinary, eclectic yet understated.

Every piece feels special to wear, no matter the occasion. Rich, gorgeous prints and seasonal colours are cleverly balanced with easy neutrals.

Never adhering to trends, María continues to forge her own design vocabulary that connects to her global customer. Embracing opposing sensibilities — soft feminine with tough masculine styles; striking yet effortless designs — she balances two perspectives and a point of view that resonates with women the world over.